Press kits and the releases in them can be the most effective communication vehicle your company possesses. Press kits offer press a concise package for press to learn about your business background, products and/or services, company announcements and other key communication pieces.
Press Kit PreparationWhat goes in a press kit?
Press kits are a one-stop source for the media to get information about your company and products and/or services. Information included in kits should be kept simple and to the point. The standard kit is enclosed in a folder with pockets and typically contains:
- Recent and relevant releases – see Press Releases 101 for tips on writing effective press releases
- Company background information
- Bios of prominent company executives
- Detailed product fact sheets, catalogs or brochures
- Product images – slides or digital images on CDs (300 dpi or greater) with accompanying printouts/scans or thumbnails
- Copies of company publications (annual reports, external magazines, etc.)
- Media contact information
Press Kit Tips
- Determine the most relevant information to include in the press kit.
- Create an online or CD-ROM press kit for easy distribution and use.
- For hard copy kits, make sure your company name is clearly listed on the front cover. The press prefers press kits be listed by company, not product name.
- Send an appropriate number of printed kits – we recommend approximately 50. If you create an online press kit, be sure to provide a single-sheet flyer with your company information and URL to your online press kit.
- Make sure your kits arrive early to the press room to ensure your kit is picked up by as many press members as possible – see Press Kit Distribution below for press kit delivery guidelines.
- All hard-copy press kit materials should be contained in a binder or folder. Kits on CD-ROM or online are exceptions.
- Check with the TS˛ press room staff on the last day of the show to collect any unused kits. Kits that are not collected will not be returned.
After the ShowSend a follow-up release to the media who attended the show. Include information such as:
- A recap of all activity in your booth
- Which products and/or services attracted the most attention and why
- Future expectations relating to your company’s new products and/or services
- Any upgrade to information contained in your press releases during the show
Press Kit DistributionYour exhibitor press kits provide information about your company to the press that attend TS˛. All exhibitor press kits will be distributed from the press room. Only kits of exhibitors at TS˛ are distributed fro the press room.
Press Room: 102B
Press room materials can be hand-delivered to the press room on-site, or shipped using the following information:
(For delivery June 18-July 21)
TS2 2008 Press Room Materials, Room 102B
c/o Hargrove, Inc.
Atlantic City-Philadelphia Express
4235 Richmond Street
Philadelphia, PA 19137
(For delivery July 26-28)
TS 2008 Press Room Materials, Room 102B
c/o Hargrove, Inc.
Pennsylvania Convention Center
Hall D
1101 Arch Street
Philadelphia, PA 19107
Press Releases 101
A press releases provides the media with pertinent background information for their stories. Below are the essential elements of a good press release. Please use these as a guide and make sure to proofread the final text for any typos and grammatical errors, as your press release will be distributed to industry contacts nationwide.
Click here for a sample press release to help you create your own.
Key Elements
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Print the release on company letterhead and include a contact name and telephone number should a journalist need more information or have a questions.
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Include a date and to indicate to journalists when information may be used, you can include the following phrases, “FOR IMMEDIATE RELEASE” or FOR RELEASE ON (DATE).”
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Create a compelling headline which summarizes the overall content.
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Make sure you have a strong first paragraph, known as a lead. Often journalists read only this paragraph. Therefore, it should answer five basic questions: Who? What? Where? When? Why?
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Add detailed and relevant information to support the points made in the lead in the body of the release. A quote or comment from a company executive is often used in this section to reinforce you messages.
- Conclude with a boilerplate, which is how the final paragraph is referenced. It should include basic facts about the company, such as where you are located, company size, sales and distribution information, Web site address, phone number, etc.
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