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Expedia.com For the Exhibition Industry |
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Monday, 29 June 2009 00:00 |
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What might an Expedia.com for the exhibition industry be like?
Why is it you can book an airline ticket on any carrier, select a rental car from your favorite company and reserve a room from dozens of hotels in one transaction, all at one site... but you can't get all the services you require from the supplier you prefer at the same show, without going to different on-line sites?
Do you wait for a service manual when you could have made much better business decisions given key dates six months earlier or via a service that updated you as soon as they became available?
Imagine the role such web based technology could play in saving time and dollars for exhibit managers, heightening the customer service levels of a Show Organizer and improving margins for EAC & GC alike.
Our panelists will offer differing perspectives and field questions from you, addressing the pros & cons of such a concept. The answer is far from decided; in fact the question is just now being asked. Be a part of the dialogue in this town hall forum, hear opinions and voice your own.
No matter your role, make your voice heard.
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Learn more at TS2, Thursday, July 23 at 11:00am in the session: LO-938: Why the Exhibit Industry Doesn't Have an Expedia.com! in Room W184BC.
Faculty: Alan Cordial, Principal, Calan Communications; Robin Potter, Traq-It; Rich Gilligan, Assistant Vice President of Marketing, JPMorgan Chase
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Monday, 22 June 2009 00:00 |
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Engage with your attendees before, during and after your event using the mobile phone.
Want to know how today's top touring artists such as Keith Urban and Kid Rock as well as tightly-focused corporate events and promotions are integratingmobile activities into the marketing mix to create personal and powerful mobile experiences for their audiences?
Thought you might. TS2 has your chance to hear how mobile engagement campaigns, such as mobile community building, text and voice updates, live voting, text-to-screen commenting, mobile polling, text-to-win contests, mobile ticketing and more have been used by some of the biggest brands and event agencies in the world to engage with their audience, gather important metrics and measure the effectiveness of their campaigns.
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Greg Estes, Vice President of Marketing & Consumer Success, Mozes, Inc.
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Learn more at TS2 in Greg's session: MC-941: The New Era of 360-Degree Marketing: Extend Your Reach and Add Mobile to the Mix, July 23 at 11:00am in room W184D. |
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Event Contingency Planning |
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Wednesday, 17 June 2009 20:37 |
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If live toad is served at your next event you’re guaranteed nothing worse will happen, that is, unless the event planner did not pack a contingency plan. Knowing what food to serve and how to pack the event with people is equally important as drafting the event’s contingency plan.
What is a contingency plan? It is the “alternative plan”, the “Plan B,” and can be put into operation for specific situations, especially when emergencies and disasters strike. Is your contingency plan ready? If it is, does your plan utilize “universal emergency management language” so it can be executed globally?
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During LO-936: Event Contingency Planning on Tuesday, July 21 at 3:15pm, in room W187A, attendees not only identify potential problems and challenges with emergencies and disasters, attendees work through alternative strategies to increase safety and security, reduce risk, and minimize expenses. Attendees take back to the office a plan for preparing an emergency ready workforce, ways to perform backups for key leadership, and a check list for selecting emergency ready venues.
By the end of this session attendees’ will be so confident about managing an emergency the only thing they’ll worry about is if the music stopped playing in the background.
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Monday, 08 June 2009 18:33 |
Tired of mediocre results at tradeshows? Ready to transform your exhibit from drab to fab? If you want to add more bling to your booth, generate loads of leads and put more profits in your pocket you must master the five essential elements that will turn your tradeshow space into a powerful profit center.
- Goal Setting: A company’s commitment to participate should be followed by a commitment to get results. Set multiple goals beyond the sale, know what you want to accomplish and give the staff realistic expectations.
- Display Design: At a tradeshow, image is everything. Your display must project professionalism, brand you as the best and wow the crowd.
- Powerful Promotions: Your success depends on capturing the attention of as many qualified attendees as possible. Smart exhibitors don’t leave this to chance. A three-step process that includes promotions before, during and after the show will produce results.
- Sales Strategy: A well-trained staff is essential to maximizing a return on investment. Mastering the 5 E’s selling formula will guarantee an increase in sales and qualified lead generation.
- Effective Follow-up: When the show is over the work is just beginning. Make contact fast, creatively and often.
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Learn more at TS2, Wednesday, July 22 at 8:30am with Susan Ratliff's session: EM-924: Exhibit Like an Expert in Room W185BC.
For more tips from The Exhibit Expert, Susan Ratliff, check out her blog at www.BlingMyBooth.com.
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